Thought Leader Sessions
Sunday, August 16 1:30 – 2:45 p.m.

The Journey: Lessons from America’s Most Influential People
After college, Eric Saperston bought a 1971 Volkswagen Bus, took his golden retriever Jack, and set out to follow the Grateful Dead and work a ski season in Aspen, Colorado. Challenged by his mentor to make his trip more meaningful, Saperston decided to call up some of the most powerful people in the world and ask them out for a cup of coffee. Saperston's summer vacation quickly became four people’s vocation. This team of eager travelers meandered across the country, from Atlanta to Seattle. They bought a video camera, shot 500 hours of footage and interviewed more than 200 people in search of wisdom and inspiration from the famous and not so famous. These interviews resulted in a development deal with Walt Disney Studios, an award winning feature film, speaking engagements and a tour with a rock star. He will captivate his audience by telling these stories about the search of the meaning of life.
Eric Saperston, founder and president of Journey Productions, Inc. is brought to you by Speak, Inc.
Relationship Economics
Your personal and professional success depends on the diversity and quality of your relationships with others. Yet most of us don’t spend enough time building and nurturing the key relationships we need to achieve success. This session is focused on a proactive approach in building and nurturing relationships, providing improved speed, results, and experience in turning everyday interactions into customer, revenue, alliance partnership, employee, and shareholder value. The results from implementing these methodologies will provide you with changed behavioral skills in seeking contacts aggressively, finding ways to help others and capitalizing on diverse relationships.
David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. He is the author of Relationship Economics.
Sunday, August 16 3:15 – 4:30 p.m.
Building and Maintaining Loyal Relationships
In today’s world, where people have more choices than ever before as to where they will spend their time, their money, and their effort, organizations must build virtually unbreakable relationships with their members, partners, boards, staff, and volunteers if they hope to remain strong, viable and effective. Jim Kane will share the secrets to creating loyal relationships, including the seven behaviors every organization must master before they can ever receive the benefits of true loyalty. Supported by more than 40 years of Harvard University research, Kane will make the case that human beings have a fundamental need to be loyal and actively seek out the specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.
Jim Kane is a loyalty consultant and one of the leading authorities on building and maintaining loyal business relationships. He is the author of two, soon-to-be-released books, the Loyalty Switch and Virtually Loyal.
Work Strong: How to Take the Champion You Are to Work Each Day
All day, every day, association professionals help others to achieve career success. This presentation will focus on helping you to achieve yours. Based on Peter Weddle’s extraordinary new book, Work Strong: Your Personal Career Fitness System, it will show you how to increase the contribution you make on-the-job and the fulfillment you earn from your work. It will introduce you to the champion inside you and empower you to express and experience that unique persona in the one-third or more of your life you spend in the office. Peter Weddle has long been one of the most popular speakers in the employment field, and now he turns his attention to the challenges of effectively managing your career in hard times, good times, and all of the time. Using stories and fables, research and wisdom, he’ll show you how to turn work into an enduring source of happiness in your life.
Peter Weddle, author of Work Strong: Your Personal Career Fitness System.
Monday, August 17 11:00 – 12:15 p.m.
What Bernie Madoff Couldn't Steal From Me 
Award-winning inspirational speaker Matt Weinstein was on vacation in Antarctica when he learned via satellite telephone that he had lost his entire life savings in the Bernie Madoff scandal. In this highly personal, interactive and entertaining program, Matt Weinstein recounts the inside story of the highly-secretive Madoff fund. “But there is something else I discovered that is much more important,” says Matt--- “how to survive life's inevitable downturns with a sense of basic trust, so that you can land on your feet no matter what. You don't need to have been invested with Bernie Madoff to be feeling the pain of the downturn in the economy right now. These are difficult economic times for everyone, but the great news is that it is possible to find joy, celebration and a sense of meaning even here, even now.” Leave this session inspired and with a new perspective on life.
Matt Weinstein, founder and “emperor” of Playfair, Inc. an international consulting company

Saving the World at Work
There is a revolution going on in the business world where companies will compete based on social innovations. Consumers, talent, and investors are gravitating to companies that achieve high levels of social responsibility towards people, communities, and the environment. The key for companies to thrive during this new era of business is to innovate how it does business and can achieve high levels of employee participation. In our new world of work, a single employee can change the culture of an entire organization. A single employee can band together with likeminded coworkers and create a powerful group for good. This presentation will challenge you to improve the quality of life for your employees, connect with local host communities and reduce individual and company environmental footprint
Tim Sanders, author of Saving the World at Work, is brought to you by Speak, Inc.
Monday, August 17 3:15 – 4:30 p.m.
The Do's and Don'ts of Social Media
Find out how social media has reframed the relationship—and the expectations—between organizations and their customers. How have organizations effectively used social networking sites (Facebook) and user-generated content sites (YouTube)? What can you learn from their successes and failures? How can you incorporate blogs, videos, and other Web content into your marketing? How much control should you give the customer? What should you always provide, and what should you never offer? What new technologies will have a major impact on your association, and which ones are just fads? What are your competitors already doing and how can you surpass them? With a reporter's knowledge of up-to-the-second trends, and a consultant's understanding of what really works, she empowers you to use these technologies to strengthen customer loyalty and market more effectively.
Amber MacArthur, web consultant, strategist and journalist is brought to you by The Lavin Agency.
Gender, Race and Public Opinion in 2009
This session will take a look at how American demographics and the Obama presidency have coalesced to permanently re-shape both the discussion and the approach to gender, race, and public policy. Why has a new paradigm forms around these issues? What are the implications for government, businesses, and private sector organizations? As one of America's most respected and influential leaders in the US, Mfume has figured prominently in the American discourse, always presenting a clear vision of the future. Join this provocative discussion as he addresses these issues.
Kweisi Mfume, former Congressman, head of the NAACP, and a civil rights activist is brought to you by the American Program Bureau.
Tuesday, August 18 9:00 – 10:15 a.m.

Lessons on Leadership
When it comes to leadership, few people—anywhere in the world—can approach the level of experience and credibility that Major-General (retired) Lewis MacKenzie has reached. He's considered the most experienced peacekeeper in the world. In this masterful presentation, MacKenzie distills the lessons of 36 years of experience into 10 practical, enduring (and surprising) tips, easy-to-apply, that will enhance your leadership style. Leadership is about building trust, forging commitment to a common purpose, and understanding what needs to be done to convince others to follow—things Mackenzie has done, time and again, under the most difficult of circumstances. With charisma, expertise on conflict resolution, the courage to think for himself in a crisis, and a natural talent for storytelling, not to mention an unconventional streak a mile wide, MacKenzie captivates and commands attention like few others can.
Major General Lewis MacKenzie (retired) is brought to you by The Lavin Agency.
What Are Those Membership Dues for Anyway? Associations as a Platform for Member Value
For many membership organizations, the old offer to members was clear: you give us dues, and we provide a newsletter, advocacy and lobbying, an annual meeting and conference, and someone to speak in public on your behalf. Every one of those functions, though, is being transformed by an altered media landscape; people can use the internet to find one another, communicate, and collaborate on their own. They can speak out in public, singly or in groups. They can raise and spend money by themselves. The old 'dues for services' bargain is not enough. This session will suggest new strategies for running your association with members rather than merely for them, becoming a platform where the membership can create value directly for each other.
Clay Shirky, author of Here Comes Everybody: The Power of Organizing without Organizations, is brought to you by Monitor Talent.
Tuesday, August 18 12:45 – 2:00 p.m.
How to Overcome Email Overload
Is email taking over your life? Do you feel like a hamster on a wheel? This session will share proven techniques that will forever change the way you leverage email. Through a series of engaging exercises you will learn to decrease time spent processing, creating and responding to emails. You will discover how to write better messages to colleagues and clients, help others send you clear, concise and actionable email, and reduce liability. In addition, you will uncover key insights into selecting the right communication channel (email, phone, IM, etc.), how to de-clutter jammed inboxes, and some simple and practical tech tips that will improve your email processing time.
Tim Burress, author of The Hamster Revolution, is brought to you by Powell Kohne Associates, LLC.
The Global Economy: A Look at the Challenges Ahead
How long will the economic downturn be? What really caused the financial collapse? What are the best strategies to produce a durable recovery? And how does this economic reversal change American politics? Robert Kuttner discusses the political and economic dimensions of the worst financial and economic crisis since the 1930s.
Robert Kuttner, a leading political economist, speaker and author, is brought to you by the American Program Bureau.
2010 ASAE & The Center Annual Meeting & Exposition
Los Angeles Convention Center
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1201 South Figueroa Street
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Los Angeles, CA 90015
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(213) 741-1151
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