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Conference Program
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Session Date


Monday, October 25
Session Title Speaker(s)
8:45 AM - 10:00 AM
Best Practices for Building a Successful, Engaging Online Community
Michael Wilson
Small World Labs

Common Ground in the Real World: True Stories from the Trenches
Tompkins Spann
Convio

Kevin Burpo
Founder
KELL Partners

Rethinking Online Marketing: Using Inbound Marketing to Grow Your Fundraising
Jono Smith
Vice President, Marketing & Sales
Event 360

What’s Hiding Behind Your Petition? Finding Donors Through Advocacy
Sheetal Persaud
Fundraising Innovation Consultant
hjc

Mike Johnston
President, hjc
hjc

8:45 AM - 12:00 PM
Social Media Workshops
Jordan Viator
Interactive Manager
Convio

10:15 AM - 11:30 AM
Common Ground & Mission Management - Unlocking the True Power of CRM
Becca George
Database Manager, West Coast Office
National Brain Tumor Society

Keith Heller
Heller Consulting

Grassroots Fundraising
Kathryn White
Lead Consultant
Convio

Homepage Design Slam
Don Roach
Convio

Lacey Kruger
Convio

Integrating Convio with Drupal
Joseph Vladic
IFCJ

Chris Luther
AgileID LLC.

1:00 PM - 2:15 PM
Advocacy: Anytime, Anywhere with APIs
Michelle Shefter
Product Manager
Convio

Managing Technology to Meet Your Mission: Let a Thousand Flowers Bloom
Holly Ross
Executive Director
NTEN

Testing, Testing, Testing
Lynn Swain
Isabella Stewart Gardner Museum

True Stories: Using APIs to Grow Your Supporters
Kathy Kempff
Director of Services
Charity Dynamics

Shannon Bridges
Director, Relay For Life Online Events
American Cancer Society

Dolores McDonagh
Vice President of Development

Mike Kirkpatrick
.

Using the Internet to Grow Your Major Gift and Planned Giving Programs
Melissa Wyers
Breakthrough Strategies

2:30 PM - 3:45 PM
Anyone Can Do It! How to Create Your Own Virtual Event or Peer-to-Peer Fundraising Campaign
Noel Beebe
Interactive Consultant
Convio

Heather Hall
Account Manager
Convio

Jenna Sauber
Online Communications Specialist
United Nations Foundation

Chad Elder
Associate Communications Director
Jumpstart

Cultivating Relationships for Life: Lessons from American Heart Association's Youth Markets
Deepa Karani
National Consultant for Youth Markets
American Heart Association

Mobile Strategies - Beyond Text to Give
Ashley Addison
is7 Interactive

2:30 PM - 5:30 PM
Online Strategy Clinic
Blake Groves
Senior Consultant
Convio

4:15 PM - 5:30 PM
Beyond Tactics and Techniques: Email List Management Strategy
Kristin Koch
TBD
NARAL Pro-Choice America

Sarah DiJulio
Executive Vice President
M+R Strategic Services

Campaigns that don't require George Clooney on Oprah.
Kenan Pollack
Convio

Convio 2011 Product Roadmap
John Stockton
Convio

Don’t Leave 2010 Without Them: 6 Essentials for Advocacy Success for 2011
Clarissa Garcia
American Heart Association

Tucker Ball
National Partnership for Women and Families

Grace Markarian
Humane Society of the United States

Jessica Hood
Charity Dynamics

Getting the most out of your Google Adwords Grants
John Hossack
CEO
VKI Studios

Line Storgaard-Conley
Safekids.org

My boss doesn't get it: how social media is changing the way we communicate
Carie Lewis
Humane Society of the United States

Geoff Handy
Humane Society of the United States

Tuesday, October 26
Session Title Speaker(s)
10:30 AM - 11:45 AM
Get 'em While They're Hot: Using the Convio API to Deliver Fresh Donor Prospects to Nonprofits in Real Time
Clinton O'Brien
Care2.com

I Am Here
Alan Graham
Mobile Loaves & Fishes

Let Donor Intelligence Prioritize Your Time and Budget
Trent Ricker
Pursuant

Matching and Measuring Your Constituents Across All Channels - The Roadmap to Success
Cathy Folkes
Vice President
Adcieo

Measure up: Exploring TeamRaiser Benchmarks
Noel Beebe
Interactive Consultant
Convio

Lara Fermanis
Principal Client Consultant
Convio

Online, Mobile and Social Giving: Implications from Lessons Learned in E-Commerce
Anna Momrow
PayPal

Real Results on Common Ground
Tompkins Spann
Convio

Sandra Jensen
KELL Partners

1:00 PM - 2:15 PM
Communicating with Congress
Brad Fitch
Congressional Management Foundation

Managing Your Mission: Common Ground…It’s not just for fundraising anymore.
Rob Jordan
Idealist Consulting

Raise More Money Through Stronger Donation Form Conversion
Vinay Bhagat
Convio

Nick Allen
Donordigital

Real world TeamRaiser case studies (working title only)
Kerri Mink
Interim Managing Director of Events

Steve Good
Director of Education & Technology

Mark Becker
Cathexis Partners



The Essential Social Media Checklist for Nonprofits – Tips, Tricks and Considerations When Embarking on Social Media Campaigning
Jordan Viator
Interactive Manager
Convio

1:00 PM - 4:00 PM
Raise4x/Reach4x
Jennifer Darrouzet
Sr. Marketing Manager
Convio

Patrick Hansen
Convio

2:30 PM - 3:45 PM
2010 Best Practices for Nonprofits and Text Messaging
Benjamin Stein
Mobile Commons

Before The Ask: 10 Things to Do NOW for Successful End of Year Fundraising
Maureen Wallbeoff
Vice President
Firefly Partners

I know Kung Fu: Doing more in Convio than you ever thought possible
Jo Miles
Marketing Consultant
Beaconfire Consulting

Marissa Goldsmith
Functional Consultant
Beaconfire Consulting

Import/Export: Achieving Data Nirvana
John Miller
Client Support Engineer
Convio, Inc.

Social Listening - How Can You Use Listening to Strengthen Your Strategy
Danielle Brigida
National Wildlife Federation

4:15 PM - 5:30 PM
Converting Freebie Seekers to Warm Prospects and Donors
Brad Duff-Hudkins
Senior Interactive Consultant
Convio

Getting Maximum Bang out of your Common Ground Bucks
Victoria Miller
Trisomy 18 Foundation

Judi Sohn
Vice President of Operations
Colorectal Cancer Coalition

Going Postal (and Digital too): How Can Online Make Up the Shortfall in Direct Mail Acquisition and Increase Retention of Mail-Acquired Donors?”
Nick Allen
Donordigital

It’s The End Of The Year And We Know It: Year-end fundraising tips and tests, so you'll feel fine
Will Valverde
Watershed

Stephanie Smith
Planned Parenthood Federation of America

Brian Hiatt
Watershed

Sara Thomas
Ocean Conservancy

SEO 101
Alissa Ruehl
Convio

The Next Generation of American Giving
Vinay Bhagat
Convio

Wednesday, October 27
Session Title Speaker(s)
8:45 AM - 10:00 AM
Convio + Facebook = Awesome! Integrating FaceBook and Your Convio Site
Noah Cooper
Convio

James Zetlen
Convio

Joel Bartlett
PETA

Leading Your Horse to Water AND Getting It to Drink! - Handling Stubborn Resistance to Change
Cindy Margules
Convio, Inc

Mail to Web, Web to Mail: A 360 Degree Integrated Marketing Approach
Liz Murphy
Red Engine

Multichannel Campaigning across Convio Online Marketing (COM) and Common Ground
Matthew Mielcarek
Director, Strategy Practice
Convio

Revising Your Organizational Chart:: Designing a Department that can Redesign Your Organization
David Nickelson
American Diabetes Association

Surveys: Constituent Engagement for the Rest of Us
Sachin Wadhawan
Director, Solutions Engineering
Convio

Watt Hamlett
Senior Solutions Engineer
Convio

Website Broken? Fix It!
Kate Kohler
Pentagon Foundation

Tucker Ball
National Partnership for Women and Families

Kathryn Powers
Conservation International

Donna Wilkins
Charity Dynamics

10:15 AM - 11:30 AM
5 Smart Ways to Manage Your Online Sustainers
David Glass
Director, Online Marketing
WWF

Jessica Sotelo
Manager, Online Marketing
WWF

Adding Curb Appeal: Building or Remodeling Your Website to Appeal to the Right Audience
Christy Van Heugten
Event 360

Building a Social Advocacy Campaign on a Convio Open Framework
Steve Mook
Convio

Doug Fierro
Convio

Integrating Convio Custom Reports For Email Performance Tracking and Benchmarking
Bryan Snyder
Marketing Analyst
Defenders of Wildlife

Mobile Fundraising for Disaster (and Non-Disaster) Relief
Chas Offutt
Convio

Wow, Common Ground can do THAT?!?
Tompkins Spann
Convio

1:00 PM - 2:15 PM
Improving Your Site's User Experience with Personas
Dimitri Lundquist
Convio

Keeping It Clean & Clone Free - How To Eliminate Lost & Duplicate Records In Your Databases
Scott Fendley
Principal
SF Consulting

Teams Running Amok? The Art and Science of Leading and Team Dynamics
Cindy Margules
Convio, Inc

Understanding Email Deliverability
TJ Spinks
Convio

When More is Not Better - Managing Duplicates in Convio
Bennett Donovan
Manager, Data Integration
Convio

Will Tuthill
Lead Integration Consultant
Convio

2:45 PM - 4:00 PM
15 Proven Ways to Turn Your Event Participants into Event Fundraisers
Jonathan Drennan
Senior Consultant
Charity Dynamics

Kelley Stewart
National Director, eRevenue
American Cancer Society

Dario Mallerman
Manager, Development Department
YAI

Jenna Glazer
Director of Development
Young Survival Coalition

Got chapters? The Make-it or Break-it Facts for Multi-affiliates
Molly Brooksbank
Lead Consultant
Convio

Makin' the Jump from PageBuilder to CMS
Kevin Suer
Convio

Social Media Smackdown
Jordan Viator
Interactive Manager
Convio

Corey Pudhorodsky
Client Strategy Executive
Convio

Top 10 Things You Should Know About Convio Open
Jeff Kingsland
Client Support Engineer
Convio, Inc.

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