Executive Forum Afternoon Session - 2:00pm - 3:30pm

Executive Decisions: Incorporating Evidence-Based Management and Research in Business Decisions
Sponsored by Emory University Goizueta Business School

Now more than ever the need to understand business requirements and client preferences has become a top priority at every level of a corporation. While business continues to rely on strong leadership and sound judgment, a new movement has emerged that addresses the need for decisions that are supported by the best available scientific evidence. At this seminar, executives will learn to use culturally segmented research data along with their individual expertise and organizational knowledge to conduct more effective management practices.

Through an expert-led presentation and discussion, participants will address the key issues facing management, explore research practices and examine best practices for creating a culture that integrates relevant data to address ongoing business concerns.

Featured Speaker:
Tomas Kadala
President
ResearchPays, Inc.

Miguel R. Olivas-Luján, Ph.D.
Professor of Management
Clarion University of Pennsylvania

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